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Spray Foam Marketing

Business Beyond Borders

Business Beyond Borders

The U.S. may be the single largest spray foam market in the world, but international markets are leading the way in terms of growth, presenting an enticing opportunity for enterprising suppliers and distributors throughout the industry. Companies large and small are taking part in the globalization of spray foam, with companies like Louisiana-based SPF equipment manufacturer and distributor SPF Depot ...

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Hey, Are You Getting The Most Out Of Your Subject Lines?

Hey, Are You Getting The Most Out Of Your Subject Lines?

We send emails every day, and a lot of them (email traffic will approach 200 billion messages per day in 2015, according to The Radicati Group), but no part of an email is so important, perplexing, and even overlooked as the subject line. Back in 2012, the Obama Campaign pulled off a textbook execution of a killer email blitz for ...

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In Demand: Branded Content is the Latest, Greatest way to Engage your Audience and Boost Interest

MKTG-customers

Branded content is the latest, greatest way to engage your audience and boost interest In the November/December 2014 issue, we discussed native advertising being the answer to keeping audiences engaged in the face of growing banner ad fatigue, as well as strengthening publishers as they navigate a changing media landscape. In publishing, native advertising takes the form of branded content ...

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Going Native: Advertisers Are Using Editorial Tools To Reach Audiences More Effectively

Advertisers Are Using Editorial Tools To Reach Audiences More Effectively

The separation of church and state. No, this is not a governmental reference, but rather a phrase that has defined publishing for ages. It refers to a division between the editorial and advertising functions of a publication. Recently, the long-standing separation has been amended, or abandoned altogether, as the struggling publishing industry finds new robust revenue streams. What’s emerged from ...

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Show Them What You’ve Got: 5 Rules For Getting Your Spray Rig Noticed

1. Identify: Make sure potential customers know who you are and how to contact you. In addition to your business’s name and number, an email address and your website address are crucial points of contact. 2. Brand: If you’ve made the effort to develop alogo, show it. And if your business has a killer slogan, let potential customers know what ...

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PLAY IT AGAIN: Online Video Dominates Digital Marketing

Online Video Dominates Digital Marketing

Though we live in the oft-touted Digital Age, traditional forms of media have held on, grasping to age old conventions. Patrons of print media tout tangibility, while broadcast believers mention mass reach. Digital marketing has challenged both mediums with banner, text, and video ads in the past couple decades, but the traditional channels have managed to leverage their age-old ubiquity ...

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5 C’s Of Designing Effective Banner Ads

5 C’s Of Designing Effective Banner Ads

Almost as old as the web itself, the banner ad has defined internet advertising, even in today’s marketing landscape. While its cousin the text ad has soared in popularity, thanks to Google, the banner ad remains a time-tested means of visual marketing communications. Despite its ubiquity, however, a poorly designed banner ad is an all-to-common sight. With a small space ...

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Writing’s On The Wall: Leveraging The Internet To Easily (and Cheaply) Promote Your Company

Leveraging The Internet To Easily (and Cheaply) Promote Your Company

Of the numerous qualities that make LinkedIn great, the website’s articles provide for an often-overlooked resource of business acumen. A notable example was published in November 2013 and written by Barbara Corcoran, of ABC’s Shark Tank fame. The article described how Corcoran ascended the cutthroat New York City real estate market by focusing on writing and publishing reports. Truth be ...

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Size Matters: Mobile Browsing, Responsive Design, And Your Future Website

Mobile Browsing, Responsive Design, and Your Future Website

Your company’s website serves an increasingly important role in being a resource for customers to find out about its products, services, portfolio, history, and contact information. Website design has long focused on facilitating users who click about from their desktops, but the internet’s landscape has changed in recent years; users have simply gone mobile. There is a wealth of statistics ...

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Point & Shoot: Tips for Taking the Perfect Project Photos with Your Smartphone

Tips for Taking the Perfect Project Photos with Your Smartphone

  So you just wrapped up an SPF insulation or roofing project and it looks remarkable. It’s the kind of job that would stand out in a project portfolio, so you want to take some photos in order to convey the quality of your work to future customers. The costs and scheduling associated with a professional photographer can be prohibitive ...

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