Whether it’s 10, 50, or 100, “top” lists dominate headlines with the coming of every new year. Some review the year gone by, while others forecast the year ahead. The digital marketing space is no different. FromForbes to CMO.com, digital market blogs have been vocal and varied about what to expect in 2013. In response, we’ll highlight the trend of media convergence, its impact, and why it’s relevant to the spray foam industry.
The consulting firm Altimeter Group has defined media convergence as a relationship between three forms of media: paid, owned and earned.