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Home | Spray Foam Marketing | Going Native: Advertisers Are Using Editorial Tools To Reach Audiences More Effectively
Advertisers Are Using Editorial Tools To Reach Audiences More Effectively

Going Native: Advertisers Are Using Editorial Tools To Reach Audiences More Effectively

The separation of church and state. No, this is not a governmental reference, but rather a phrase that has defined publishing for ages. It refers to a division between the editorial and advertising functions of a publication. Recently, the long-standing separation has been amended, or abandoned altogether, as the struggling publishing industry finds new robust revenue streams. What’s emerged from the newly evolved perspective is perhaps the biggest development in publishing in decades: native advertising.

Link to Article: Going Native: Advertisers Are Using Editorial Tools To Reach Audiences More Effectively