Though we live in the oft-touted Digital Age, traditional forms of media have held on, grasping to age old conventions. Patrons of print media tout tangibility, while broadcast believers mention mass reach. Digital marketing has challenged both mediums with banner, text, and video ads in the past couple decades, but the traditional channels have managed to leverage their age-old ubiquity into a lasting presence.
That relationship may have finally reversed itself, thanks in large part to online video. Google recently touched on this trend at DoubleClick 2014, an annual event dedicated to pushing the forefront of digital marketing. The larger message concerned the overall state of digital marketing, relative to traditional channels, by emphasizing the internet as a platform for brand-building.