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Home | Tag Archives: Digital Marketing

Tag Archives: Digital Marketing

The More You Know, The More You Grow

grow your business with reviews and ratings

Reviews are a valuable factor to grow and shape the outlook of a business. Here are tips to stay on top of your game. It is no secret that reviews are important for your business. When looking into a new product, contractor, restaurant, or movie, I am sure you first looked at the reviews to determine if it would be ...

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Smart Snaps

Tips for Getting High Quality Project Photos Using Your Smartphone

Tips for Getting High Quality Project Photos Using Your Smartphone BY JUAN SAGARBARRIA It’s that old saying that’s never been inaccurate, “A picture is worth a thousand words.” SPF contractors can talk to their heart’s content about their prowess, and about the range of projects they’ve taken on, but without images to represent those projects, how can the quality of ...

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First Authority: Break Through the Competition by Being the Authority in your Market

MKTG-SeptOct2015

With the undeniable growth of the spray foam industry, and with new players continually entering the market, it’s important for established companies to leverage their experience as much as possible. Sure, informing customers of about decades of experience with spray foam might tell them you have expertise, but does it convince them? In other words, are you truly an authority ...

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Google’s New Algorithm

Google's New Algorithm: Is Your Website Prepared?

Is Your Website Prepared? The foundation of Google’s empire, as most people know, is its search algorithm–or more accurately, algorithms. Since its launch, Google has been tweaking and transforming its search ranking algorithm to provide better results for users. The algorithm has gone through numerous iterations over the years, and whenever it’s updated, a ripple effect of speculation spreads across ...

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The Road to Discovery: You Might be Interested in Learning About Content Marketing’s Latest Trend

You Might be Interested in Learning About Content Marketing’s Latest Trend

At this point, it probably isn’t necessary to convince anyone that content rules digital marketing, and chances are your company is already producing it, or has hired a content expert to create it on your company’s behalf. Furthermore, your company already may have cultivated an audience, thereby establishing it as an expert resource within its domain, be that roofing applications, ...

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Writing’s On The Wall: Leveraging The Internet To Easily (and Cheaply) Promote Your Company

Leveraging The Internet To Easily (and Cheaply) Promote Your Company

Of the numerous qualities that make LinkedIn great, the website’s articles provide for an often-overlooked resource of business acumen. A notable example was published in November 2013 and written by Barbara Corcoran, of ABC’s Shark Tank fame. The article described how Corcoran ascended the cutthroat New York City real estate market by focusing on writing and publishing reports. Truth be ...

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Stripped Down or Maxed Out?: Different Perspectives on How Design Can Improve Your Site’s Traffic

So you’ve got a website, or a blog, or both. Traffic has been good, but you’d still like to see some improvement (honestly, who wouldn’t?). Unique visitors, page views, average viewing time per page – they all need to be on the up-and-up. Integral to improvement is change, and when considering the numerous means by which to alter your site, ...

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Converge: Media Convergence Drives the Digital Marketing Trends of 2013

ConvergeMarketing_600

Whether it’s 10, 50, or 100, “top” lists dominate headlines with the coming of every new year. Some review the year gone by, while others forecast the year ahead. The digital marketing space is no different. FromForbes to CMO.com, digital market blogs have been vocal and varied about what to expect in 2013. In response, we’ll highlight the trend of media convergence, ...

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