Dream, Struggle, Prize:
What It Takes To Run A Successful Contracting Business
By: Spray Foam Equipment & Mfg.
Whether you are new to the spray foam industry, have been spraying foam for years, or are a contractor looking to expand, taking the first step can be scary. However, there has never been a more exciting time to get started or grow your business. With the demand for increased energy efficiency foam insulation offers on the rise, new home construction at a high, and the need for reconstruction after natural disasters, the foam industry is booming!
“My first company was an insulation contracting business in Alaska,” says Eric Bentson, founder of Spray Foam Equipment & Mfg., the builders of the BOSS line of products. “I had to feed my family, and I needed a way to do it. I didn’t know anything about business, but knew I could work hard, and knew there was an opportunity there if I could just figure it out. What I learned was the importance of having a plan, developing a solid team, and working that plan.”
Working through the stages of setting a goal, and creating a plan to achieve that goal can be overwhelming at first, but once a plan is set, it takes hard work, partnering with the right people, and learning to ask the right questions.
What Kind of Startup Costs Are Involved?
The initial investment for a fully equipped, mobile spray foam rig will range anywhere between $30,000 to $80,000, depending on the need for a tow vehicle. Financing is usually available upon request when purchasing the equipment, if needed. Calculating startup costs is important in laying the foundation for a successful operation.
Okay-I’ve Decided On My Equipment. What’s Next?
A successful contractor must have a working understanding of the chemicals and the technical expertise of spraying foam and coatings. These include:
- Knowledge of the equipment
2. Factors that affect foam and coatings application
3. Basic understanding of construction and how to bid a job
4. Safety requirements
5. Basic essentials of running a business
Make certain that the company you are purchasing equipment from offers this type of information and training. The odds of achieving long-term success is greatly increased if partnered with a manufacturer who not only understands the technical aspects of the spray foam industry, but also has years of spray foam contracting experience. Strategic partners can guide you through the challenges and pitfalls of operating a contracting business.
What If I’m Out On the Job and There’s a Problem?
Whether you’re a new contractor or a veteran, unexpected things happen. This is a technical industry, and there will be ongoing questions that you will need answered. While it’s necessary to prepare for potential issues during training, it’s impossible to cover everything that will arise in the course of application. This is why partnering with the right team is critical to your success.
Is there someone on the other end of that phone line when your gun is crossed over, machine won’t operate, or foam isn’t spraying correctly? Technical service should be a high priority when choosing an equipment manufacturer and foam/coatings provider. Make certain the company you purchase equipment from has a technical help line or a way to contact them when there is a problem.
What About the Competition? How Can I Get the Jobs I Need to Make Money?
Sales is crucial to a successful contracting business, and like every aspect of business, it’s all about relationships. Understanding the basics of sales and marketing is essential. Know your market, develop questions that need to be asked, follow through, and know how to close a deal. But it cannot be restated enough that being genuinely interested in the customer and developing a relationship is the single most important thing a contractor can do to generate sales.
“I used to think business was about making money. Now I realize it’s about making people,” says Tasse’ Bentson, co-founder and Vice President of Spray Foam Equipment & Mfg.
There’s a shift in consumer thinking that demands genuine relationships with the customers, and the savviest contractor understands this. If you work hard, provide quality work, and build relationships, the customers will come—and more importantly, stay.
With a team that has been built on integrity, support, and the passion to help every step of the way, Spray Foam Equipment & Mfg. has dedicated 2018 as “The Year of the Customer.” Providing simple equipment that is built to last, they have created a program called “Boss for Life” through which they offer a lifetime guarantee on all BOSS proportioners.
They are developing a two-day contractor school to teach the basics of how to run a successful foam/coatings business. This no-nonsense training includes safety, chemical knowledge, business planning, bidding a job, equipment operation, maintenance, and troubleshooting techniques. Additional support materials are also available in the form of online videos and manuals, as well as personalized technical service to walk customers through any issue or question. The Spray Foam Equipment & Mfg. team understands each stage of the business.
If you are ready to take the first step, then don’t waste another minute. Begin writing down your goals, come up with a plan, and embrace the challenge. Spray Foam Equipment & Mfg. will be there to have your back every step of the way.•
Contact Spray Foam Equipment & MFG
Direct any questions about starting and running a contracting business to Spray Foam Equipment & Manufacturing:
*Spray Foam Magazine does not take editorial positions on particular issues; individual contributions to the magazine express the opinions of discrete authors unless explicitly labeled or otherwise stated. The inclusion of a particular piece in the magazine does not mean that individual staff members or editors concur with the editorial positions represented therein.