Polyurethane Producers Launch Campaign to Celebrate the Innovation Enabled By Polyurethane

WASHINGTON, D.C. – April 28, 2014 – A new campaign was recently launched that celebrates more than 75 years of innovation enabled by polyurethane. "Versatile. Durable. Incredible. Polyurethane." will employ a website, social media, advertising, and event marketing to highlight the ways polyurethane touches lives everyday.

From making sneakers and car bumpers lighter and more impact absorbent, to enhancing the comfort of furniture and mattresses, to improving the energy efficiency of our homes and appliances, to protecting the shiny appearance of your automobile, polyurethane is a critical component in the products people use each day. The polyurethanes industry operates in 935 locations in the United States, directly generating $19.7 billion in output and 37,700 jobs.

"We want to recognize this nearly $20 billion industry and the many ways polyurethanes are used in products that we take for granted everyday," said Lee Salamone, Senior Director of the Center for Polyurethanes Industry at the American Chemistry Council. "Polyurethane's versatility and durability are essential in a number of industries from construction to furniture, to clothing, to automotive and we look forward to celebrating the incredible success of polyurethane-enabled products with these industries."

The "Versatile. Durable. Incredible. Polyurethane." website will feature products that benefit from the flexibility and durability of polyurethane, to visit the website please use the link provided below. Manufacturers are welcome to submit their products by using the contact information provided below.

About The American Chemistry Council (ACC): The ACC represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people's lives better, healthier, and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $760 billion enterprise and a key element of the nation's economy. It is the largest exporting sector in the U.S., accounting for 12 percent of U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation's critical infrastructure. For more information, please use the contact information and links provided below.