Spray Foam Magazine Releases Inaugural Readership Report for 2013

JUPITER, FL–December 6, 2013–As 2013 draws to a close, Spray Foam Insulation & Roofing Magazine announces the release its first Annual Readership Report. The report consists of key readership metrics reported by two third-party leading analytics providers, as well as demographic information coming from the publication’s construction-targeted subscriber base.

Performance and Reach

Spray Foam Insulation & Roofing Magazine’s readership performance is unparalleled in the SPF industry. In fact, the magazine is approaching a major readership milestone, being on track to exceed 1 million pages read by January 2014 (the current figure is just over 900,000). To date, the magazine’s readership has surpassed 37,000 unique readers from over 150 of the world’s countries.

It’s worth noting that the above figures are literally incomparable to that of print publications, as they deal only in estimates, not real numbers.

Demographics

Spray Foam Insulation & Roofing Magazine reaches every sector of the SPF industry. The most prominent industry demographic is contractors, who represent just over half of the magazine’s subscribers. Additionally, subscribers who work for SPF suppliers (i.e. chemical and equipment manufacturers and distributors) make up nearly 30% of all subscribers. Furthermore, roughly 1 in 6 readers comes from the coveted demographic of foam application decision makers (architects, builders, building owners, etc.).

The publication’s complete demographic outlook shows that Spray Foam Insulation & Roofing Magazine remains the best way to reach target audiences in the SPF industry.

Note: Readership Data is 100% third-party audited by two independent sources.

About Spray Foam Insulation & Roofing Magazine: Spray Foam Magazine is published SprayFoam.com, the leading website and business directory for the global spray polyurethane foam industry. Started in 2011, the Digital Online Magazine is the leading authority and publisher of feature quality articles covering every aspect of the spray foam business. From spray foam applications and SPF contractor profiles, to new products like such as spray foam equipment and safety tools, Spray Foam Magazine consistently delivers quality written editorial that reaches the world.