National Insulation Company Collaborates with Spray Foam Website on New Marketing Program

EDINA, MN – September 6, 2011 – Founded in 1998, United Subcontractors Inc. (USI) is a market leader in the installation of a wide range of residential and commercial products within the construction industry.

With more than 35 branches and 1,300 employees working across the country, USI’s ability to deliver quality service with experienced contractors has made the company the success that it is today.

USI is currently the second largest installer of insulation in the nation.

The company's branches perform a variety of services for builders, homeowners and commercial customers including insulation installation and retrofits, energy audits, air sealing, windows and doors installation, acoustic ceiling, mirror, glass, shelving services, fire guarding, fire proofing and shell construction.

Jon Day, Regional Vice President for USI, recently spoke with SprayFoam.com about the company’s past history as well as their recent collaboration with the information portal.

According to Day, each of USI’s branches is branded differently based on their longevity and reputation in the local market.

“Our company is structured to provide the benefits of a national company with a well known local brand and service offering,” said Day. “We want to reach out to as many customers as possible. By doing this, we will be able to give customers a local contractor they know and trust backed up by USI, a larger professional insulation company.”

As part of USI’s growth strategy to expand the spray foam business, the company recently embarked on a new marketing program.

Collaborating with SprayFoam.com, USI hopes to utilize the website's advanced search-engine optimization (SEO) program, advertisement and news announcement sections to reach out to new customers as well as generate new job leads.

“I saw huge potential working with SprayFoam.com,” said Day. “I believe that SprayFoam.com's marketing program will help USI expand its reach and generate spray foam business growth for our branches. We have already received inquiries for new jobs.”

Dan Stogner, foam manager for the state of Texas for USI, has already benefitted from the site’s classified jobs listings.

While in search for a spray foam applicator, Stogner tried numerous online advertisement outlets to unsatisfactory results. He then placed a classified ad on SprayFoam.com.

“In just a few days we were contacted by an applicator from up north who has worked with spray foam for nearly 18 years,” said Stogner. “We were very satisfied and excited with the results delivered by SprayFoam.com."

Currently, USI is advertising on SprayFoam.com across 19 branches within Arizona, Colorado, Florida, Maryland, North Carolina, Texas, Utah, Washington and New Jersey.

Doug Commette, CEO of SprayFoam.com, expressed a very positive reaction to his website’s collaboration with the nationwide contracting company.

“SprayFoam.com's contractors co-op marketing program is one of the most powerful tools a national brand can utilize to generate job leads brand exposure and increase sales,” said Commette. “We are proud to have USI working with us and both companies have already seen the benefit of this program.”

About United Subcontractors, Inc. (USI):
USI is a privately owned company with more than 40 branches and 1,500 employees across the country. For more information, please visit their website.