Spray Foam Company Announces New Marketing Program Partnership

MARIETTA, GA - June 21, 2011 - Premium Spray Products, a leading manufacturer of spray foam insulation, roofing materials and roof coatings, announces their newest marketing program for their spray foam contractor base.

Premium Spray Products has teamed with Spray Foam Local, a national marketing service specifically focused on promoting spray foam to the consumer marketplace. Premium Spray Products has secured eleven (11) east cost and mid west geographic target regions from the SprayFoamLocal.com network that will produce real live qualified job leads from home owners and builders looking to get spray foam in their home or building.

Premium’s program with Spray Foam Local will result in several state-of-the-art / best-practice marketing programs that will further develop their national/regional SPF brand awareness. The programs will also generate a significant amount of insulation and roofing job leads for their growing contractor base.

“We are excited to be able to further leverage our foam insulation and roofing product brands throughout the US national and regional market,” said Mark Brandt, president of Premium Spray. “Even more exciting is the ton of job leads that this marketing network generates. We are confident will not only result in increased product sales, but will give us a valuable tool to help our contractors succeed in this economically tough and competitive climate. Real job leads equal real business for our contractors and the Spray Foam Local network delivers just that.”

Premium will also be using the new “Digital Intent Call Tracking and Monitoring Software” in conjunction with the new marketing programs. The call tracking system allows Premium to monitor all phone call activity in real time, so they can study ROI, and collect valuable demographic and geographic and sales lead data from every incoming call. Calls can be routed directly to Premium’s contractor base or handled by their internal sales and marketing team depending on a number of variables.

Premium Spray Products joins a short list of progressive and elite foam and equipment suppliers that are heavily focused and invested in their contractor and customer’s business success. Brandt further adds, “We succeed by helping our contractors succeed. We have first class foam and coating products with international credentials, and now we have first class sales and marketing tools that have already made an instant, dollar value impact for our contractors and customers.”