Spray Foam Insulation & Roofing Magazine Surpasses 10,000 Audited Readers
JUPITER, FL - March 7, 2012 - Spray Foam Insulation & Roofing Magazine today hit a previously untouched milestone in its market: 10,000 sets of eyes scattered all across the globe are reading its pages.
In only three issues, readership of the magazine has steadily risen, from a modest market share to over 10,000 readers in over 90 different countries. This widespread geographic adoption is greatly facilitated by the magazine’s 100% digital circulation and actual audited readership.
“The digital nature of the magazine, particularly its one-button sharing capability, contributes to the rapid globalization of its circulation,” said Doug Commette, publisher of Spray Foam Insulation & Roofing Magazine. “What’s more, the aspect of measuring readership in digital publishing is extremely accurate and unparalleled in print publishing.”
Publishers of traditional print mediums can only track how many copies of a given material are sent out, but the measurement stops there, at every doorstep, if they even make it that far. There is no way to know for certain if a recipient of the printed material ever actually looks at it. With printed magazine readership at all time lows, and the enormous growth of mobile and tablet readers, most magazines are simply piling up in the corner.
Because Spray Foam Insulation & Roofing Magazine is 100% digital, detailed records and statistics are made concerning readership, pages read and time spent reading. A measurement of 10,000 readers means that 10,000 targeted readers interested in SPF are reading the articles, looking at the ads, and following the links embedded in each issue.
The March/April issue will be released later this month. This edition tackles spray foam roofing, a sector of the SPF market making great strides in equipment technology and application excellence.
The March/April feature list includes:
- How an architectural relic in Estonia was brought back to life with spray foam
- A look at the SprayBot, an automated roofing applicator created by SprayWorks Equipment Group
- With new building codes, a boom for SPF industry
- How SPF roofing made a Guantanamo Bay military base fit for service
- Water issues at LaGuardia Airport solved by SPF
- West Roofing tackles working roof Project in Georgia and comes away with award
- The fundamentals of organic search--and how to take advantage
Look out for the issue, either online or on the free iPhone/Android applications and the recently released Kindle Fire App.
About Spray Foam Insulation & Roofing Magazine:
Spray Foam Insulation & Roofing Magazine is targeted to a global audience of building construction professionals and energy-conscious readers. The 100% digital magazine has reached 10,000 readers worldwide. It is distributed bi-monthly to applicators, manufacturers, distributors, specifiers, general contractors, architects, engineers, and managers in both the public and private sectors.
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