Spray Foam Insulation & Roofing Magazine's Verified Readership Tops 20,000

JUPITER, FL–October 30, 2012–In the span of just six issues, Spray Foam Insulation & Roofing Magazine (SFIRM) has passed a major milestone with regard to its readership. The publication is proud to announce it has attracted more than 20,000 readers.

"We've swiftly established ourselves as the leading digital publication in the spray foam industry," said Ryan Spencer, SFIRM's Editor-in-Chief.

SFIRM's 100% digital medium allows the publication to measure exactly how many readers have read and are reading the magazine–a practice known as audited readership. This is distinct from traditional print publications, which can only disclose how many magazines are sent out or sold–the circulation–as opposed to how many are actually read. Audited readership allows publishers and advertisers alike to know their exact reach–even to the point of whether a story has been read or an ad has been seen, and for how long.

Just as significant as the number of readers SFIRM has garnered is how quickly the magazine achieved its current readership, which stands at 20,065 as of writing. The publication has been consistently exhibiting double-digit growth in readership between the release of every issue. In fact, the magazine has increased its readership by 10,000 in the same time span it took to reach the first 10,000 readers, a milestone reached by the third issue. Furthermore, SFIRM is currently read in exactly 130 countries across the globe, as of writing.

This trend in growth is greatly facilitated by both the magazine's online platform, which is accessible by all internet browsers, and the magazine's mobile apps, which are available for Apple's iPhone, Amazon's Kindle Fire and Google Android devices.

"Between our web platform and our mobile apps, it's just so easy for new readers to subscribe and for current readers to keep coming back," said Spencer. "Plus, our previous issues are always there for newer readers to revisit."

The constant availability of prior issues not only provides readers with content they may have missed, but also provides advertisers with virtually infinite lifespans for their ads. Both aspects are unparalleled in print publications.

All things considered, Spray Foam Insulation & Roofing Magazine has set the standard of excellence and performance for industry publications, and is continuing to raise the bar on a daily basis.

About Spray Foam Insulation & Roofing Magazine: Spray Foam Insulation & Roofing Magazine is targeted to a global audience of building construction professionals and energy-conscious readers. It is distributed bi-monthly to applicators, manufacturers, distributors, specifiers, general contractors, architects, engineers, and managers in both the public and private sectors. For more information, or free instant access, please use the links provided below.