1. Identify: Make sure potential customers know who you are and how to contact you. In addition to your business’s name and number, an email address and your website address are crucial points of contact.
2. Brand: If you’ve made the effort to develop alogo, show it. And if your business has a killer slogan, let potential customers know what it is. Your brand can say a lot about who your company is, and what it means to do business with it.