Accepted File Formats:
EPS, TIFF, PDF (see notes). Native files: Adobe InDesign (CS4) Adobe Photoshop (CS4), Adobe Illustrator (CS4). Native files must include all support files and fonts.
If you supply an EPS as instructed above, all fonts will automatically be embedded into your file. If supplying a native application file, all screen and printer fonts must be included in a designated folder.
All screened graphics (CMYK or grayscale) should have an effective resolution of 300 dpi. All bitmap graphics (line art) should have an effective resolution of 600 dpi. Note: When you enlarge a graphic, you are changing the effective resolution.
All advertisements are 4-color. There is no extra charge for color. Colors should be correctly defined as four-color process. All RGB, LAB, and index colors must be converted to CMYK. Materials sent in PMS or RGB formats will be separated into CMYK at additional cost to the advertiser.
A color laser proof, output at 100%, with clearly defined color breaks and other important layout information must be supplied with every digital ad in order to ensure correct printing.
Any ad that is designed to bleed should extend at least 0.125″ past the trim. On full page ads, all vital copy (text or images) should be no closer than 0.25″ to the trim. Make sure all colors in the color palette are correctly defined as four-color process. All RGB, LAB, and Index colors must be converted to CMYK or the appropriate spot color.
Do not use rules less than 0.25 point. (May not appear in the final product.) All ads requiring changes at the publisher will be billed to the advertiser at prevailing rates; extensive changes may preclude advertiser from qualifying for an agency discount.
If an advertisier would like to have a video embedded into their ad, it must be supplied in a high res format capable of scaling when pages are zoomed. Typical formats are Quicktime (.mov) and MPEG4 (.mp4). Additional charges apply. See rate card.