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Home | Tag Archives: editorial

Tag Archives: editorial

From the Editor – November/December 2016

Charlie & Eddie Charlie and Eddie are two names that have been getting a lot of mention around our offices lately. No, they aren’t new additions to the staff. Well, not strictly speaking. They are publishing awards. The Florida Magazine Association (FMA) – in recognition of publishing excellence throughout the state – awards ”Charlies” in a variety of categories. We ...

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From The Editor

Life On Mars Is there life on Mars? The question has enthralled us since Mars was discovered. From H.G. Wells’ novel, “The War of the Worlds,” to David Bowie’s song, “Life on Mars,” to Ridley Scott’s film starring Matt Damon, “The Martian,” the Red Planet has been celebrated in popular entertainment for generations. NASA has even landed two robotic exploration ...

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From The Editor

As Goes California As a former Californian, born and raised, I can attest to the fact that although the sun may set in the West, many things rise up from there as well. According to the old adage, ”As goes California, so goes the rest of the nation” – and often the world – in terms of codes and culture. ...

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From the Editor

Jen Kramer Editor Note Spray Foam Magazine

Ch-ch-ch-ch-changes “Time may change me, but I can’t trace time.” – David Bowie This issue marks my first as Editor-in-Chief of SprayFoam Magazine, and I could not be more proud. It also marks my return to the Spray Polyurethane Foam industry after an absence of some years. As expected, there have been changes. Apologies to Mr. Bowie, but in the ...

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The Metrics of Your Insulation Business

The Measure of Success

BY CHARLES VALENTINE It is often said, “What you do not measure, you do not control.”  As entrepreneurs we have the freedom to set our own targets and metrics.  Unfortunately, that same freedom can often cause us to neglect to review our own performance.  Since we are by definition, in control, our excuses for missing targets is acceptable. We may ...

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