Branded content is the latest, greatest way to engage your audience and boost interest In the November/December 2014 issue, we discussed native advertising being the answer to keeping audiences engaged in the face of growing banner ad fatigue, as well as strengthening publishers as they navigate a changing media landscape. In publishing, native advertising takes the form of branded content ...

The separation of church and state. No, this is not a governmental reference, but rather a phrase that has defined publishing for ages. It refers to a division between the editorial and advertising functions of a publication. Recently, the long-standing separation has been amended, or abandoned altogether, as the struggling publishing industry finds new robust revenue streams. What’s emerged from ...