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Home | Tag Archives: spray foam advertising

Tag Archives: spray foam advertising

In Demand: Branded Content is the Latest, Greatest way to Engage your Audience and Boost Interest

Branded content is the latest, greatest way to engage your audience and boost interest In the November/December 2014 issue, we discussed native advertising being the answer to keeping audiences engaged in the face of growing banner ad fatigue, as well as strengthening publishers as they navigate a changing media landscape. In publishing, native advertising takes the form of branded content ...

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Going Native: Advertisers Are Using Editorial Tools To Reach Audiences More Effectively

Advertisers Are Using Editorial Tools To Reach Audiences More Effectively

The separation of church and state. No, this is not a governmental reference, but rather a phrase that has defined publishing for ages. It refers to a division between the editorial and advertising functions of a publication. Recently, the long-standing separation has been amended, or abandoned altogether, as the struggling publishing industry finds new robust revenue streams. What’s emerged from ...

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