The spray foam industry is no stranger to growth. As technology evolves and demand increases, companies must adapt to remain competitive. Sometimes this means growing the market territory in which a company is already in, and sometimes it means venturing into new territory.
The latter decision can be risky, and even disastrous if not properly executed. Louisiana-headquartered manufacturer and distributor Spray Foam Equipment & Manufacturing (SFE) contended with that same risk-reward consideration when it decided to enter into the spray gun manufacturing market, and the company wanted to get it right from the ground up.